|
The International Scholar Laureate Program Delegation on Business in Europe takes its scholars into the heart of the "New Europe."
In Budapest, scholars gain an appreciation for the complex relationship between the state and business, examining how trade is fostered in the region and meeting with Hungary's young entrepreneurs. In a meeting with representatives from McDonald's Hungary, students examine successful marketing and advertising strategies utilized in the region.
In Prague, scholars examine strategies in marketing, expansion and quality control at one of the Czech Republic's most recognized brands.
In Vienna, scholars go inside Raiffeisen Investment (RIAG), Eastern Europe's premiere investment firm. They experience an insider's view of global business in Austria in addition to joining in a discussion with European MBA students and meeting with top officials at OPEC headquarters.
These are just a few of the opportunities awaiting scholars on this 10-day journey.
|
